Director, Digital Products
One of the main deciding factors in choosing to come over to Yesmail was the new Market Intelligence tool. I was given a demo while it was still in development and I immediately saw the value in the platform. The intuitive user interface easily allows a non-technical user to understand the what, where, when and how that surrounds competitive campaigns. Marketers are now able to analyze, in real time, any campaign across multiple digital channels and verticals. In my experience I had never seen anything remotely close to it.
Steve True is a Director, Digital Products with Yesmail, specializing in delivering and presenting marketing software applications across many channels. He is highly regarded for his knowledge of digital marketing technologies and database marketing solutions. His critical thinking and passion for new campaign concepts allows him to be a leading source of information surrounding digital marketing strategies.