Sal Pecoraro

Vice President, Marketing Technology and Support

In his role as Vice President of Marketing Technology & Support, Sal is engaged in managing a corporate-wide product vision and strategy to create and maintain leading-edge marketing products and services that are consistent across all divisions. He is known throughout the industry for his consultative approach to identifying solutions for clients’ database marketing and data processing needs. He expertise include:

  • Support to qualify opportunities
  • Consultative strategic recommendations on technology, data content and data processing
  • Product presentations and demos in person at client meetings or via Webex web conferencing
  • Solution design
  • Product marketing, product collateral and trade shows
  • Strategic advantage intelligence over competitive products
  • Support for questions and written RFP responses
  • Sales team product and industry training sessions

Sal has been with Infogroup/ Yes Lifecycle Marketing for over 14 years and has over 28 years experience in the database marketing and data processing industry, including marketing database applications, NCOA and data hygiene processing, list processing, creative/print production, and consultative services. In addition, he is a member of the Direct Marketing Association, the Forrester Technology Marketing Council Leadership Board, and The Data Warehousing Institute.