Mike leads and works with our teams focused on identifying opportunities to drive strategic engagements with our enterprise and prospective clients, through the development and deployment of integrated, cross-functional solutions. These solutions encompass all of Yes Lifecycle Marketing’s capabilities and competencies and are designed to help our clients leverage data driven strategies across their marketing ecosystem, ensuring a high return on their marketing investments. Mike has spent his entire career in the technology and data enablement services space including experience at IBM, Affinity Solutions and Acxiom, where he helped establish, grow and lead the Consumer Industries practice from inception to over $100 million in revenues. Mike brings a wealth of cross-industry experience to Yes Lifecycle Marketing, having worked to support clients in the retail, CPG, travel & entertainment and financial services sectors. His experience in building, training and leading large, high performance enterprise client-facing teams ensures that our solution engagements are driven to deliver the key strategic business outcomes and measurable results our clients expect and desire.