Michael Fisher

Michael Fisher, President
President
Yes Lifecycle Marketing has developed a connected, committed culture. It has an electricity, a drive, a passion, and adrenaline that makes this an exciting and fun place to work. People are not only committed to clients but in fact committed to each other. That infectious commitment spills over into everything we do, making Yes Lifecycle Marketing not only a great place to work, but a place to truly enjoy who you work with.

As President, Yes Lifecycle Marketing, Michael brings together three practices – Yes Data and Technology Services, Yes Agency Services, and Yesmail Interactive – to provide marketers with an integrated, full-service approach for delivering relevant marketing messages from a single vendor. This holistic approach aligns multichannel marketing platforms and data, with analytics and agency services, giving marketers a single services and technology provider delivering a unified, complete services model.

Additionally, Michael serves as President of Yes Lifecycle Marketing’s email services and technology practice, Yesmail Interactive. Through Michael’s leadership, Yesmail’s technology and innovation teams bring to market advanced analytic options, market and social intelligence solutions, and sophisticated trigger tools, to advance the results of clients’ marketing communication strategies. This relentless pursuit of client satisfaction and result-driven improvements at Yesmail are now being recognized by our customers and the marketplace with the recent win of The Relevancy Group’s The Relevancy Ring – ESP Buyers’ Guide 2014, Gold Customer Satisfaction Award, as well as being named a leader, in the enterprise sector.

Prior to Yesmail Interactive, Michael was Senior Vice President of Sales and Marketing for The Americas at Alterian. There he brought together industry visionaries to define and create a new service model focused on opening a two-way dialogue with customers through multichannel engagement. The result of these efforts, the advent of the Customer Engagement Agency, aimed to provide marketers with a 360 degree view into consumer behavior by integrating data, and the necessary skills such as analytics, strategy, creative and technology thus allowing marketers to create individualized dialogs that break down the silo barriers that exist in today’s traditional service delivery organizations.

Before joining Alterian, Michael served as Vice President and General Manager of the financial services group at Epsilon, a leading relationship marketing company. Prior to his tenure at Epsilon, Michael was Senior Vice President of Sales at DoubleClick (formerly Protagona Worldwide) for their Marketing Automation software solutions. Additionally, Michael was instrumental in developing what was known as DoubleClick's Ensemble suite for the banking and insurance industries, and is currently part of the Teradata Relationship Management suite of tools. Rounding out his experience, Michael held various sales and consultancy positions at Unisys Corporation, a leading global technology and services company.

Michael has been a pioneer in relationship marketing over the past 20 years, building a strong reputation of leadership, sales growth and customer satisfaction.  Michael holds a Masters of Arts in Organizational Leadership from Lewis University and BS in Communication from Illinois State University.