Linda is a tactical demand generation expert with over 10 years of experience implementing strategic lead generation marketing programs. Linda is instrumental in managing the go-to-market programs and extending Yesmail’s reach in the marketplace. Most recently, Linda was the Senior Marketing Manager at Experian where she was responsible for generating demand for Experian’s Customer Intelligence Platform via strategic multi-channel marketing programs. Prior to Experian, Linda was the Director of Brand and Field Marketing at Alterian. There, she increased lead generation by 88% by strategically managing go-to-market activities for their lines of business. Linda also grew the leads generated by their monthly webinar series program by 432% globally. With the implementation of an asset deployment strategy, content, such as whitepapers, ebooks, presentations, etc., was repurposed and made more widely accessible via multiple online channels. This was a vital element to the success of Alterian’s inbound marketing strategies, which improved their online footprint and garnered such accomplishments as an 86% increase in blog traffic, 200+% increase in YouTube viewership, 65,000 Slideshare views - which collected 330+ leads. Born and raised on the north side of Chicago, Linda needs to be regularly talked off the ledge as she is incessantly tormented by the latest dismal Cubs season.