Keith Scheer

Vice President Enterprise Software Development, Data Strategy
The problem with most marketing technology products today is you need to be a PhD to understand and modify the analytics. My goal is to deliver easily actionable insights to the marketer, in the context of the application they work in all day, every day

Keith is responsible for driving product engineering and innovation for the Yesmail technology platform.  For more than 25 years, Keith has played a key role in bringing new marketing technology products to market as a product engineer, consultant, product manager, conference speaker and platform incubation expert. He is well known for his product contributions at past companies including, SDL International and Alterian. He is often credited as one of the early pioneers of “actionable analytics” and “train-of-thought” analysis before they became buzz word phases. His product creations are used by thousands of marketers around the globe, daily.