Jacob has 8 years experience in email and online marketing and has driven accounts and led teams to support a variety of client industries including Retail, B2B, Publishing & Consumer Packaged Goods. At Yesmail for 3.5 years now, Jacob acts as the main point person for Yesmail clients and focuses on developing their strategic roadmap and executing each initiative one by one to add value to his client’s business. Jacob possesses the ability to build morale and efficiently complete mission critical projects by fostering a team oriented work environment and recognizing the strengths of individual team members. Before joining Yesmail, Jacob was at an interactive agency in San Diego where he gained in depth project management and digital marketing experience that includes online campaign strategy and development for web/email/mobile, search and display advertising. He holds a Bachelors degree with a Marketing emphasis from San Diego State University.