Dana Hayman joined Infogroup in July of 2011 to spearhead the growth and development of our Strategy & Insights practice from his office in Dallas, Texas.
With over ten years consulting experience helping Fortune 500 marketing organizations leverage their data and analysis to make strategic marketing decisions, Dana specializes in helping clients identify and prioritize marketing opportunities, set marketing objectives and strategies, allocate investments, and create ROI-focused database marketing plans. His innovative ideas and approaches in CRM and database marketing have been featured internationally in various publications including Strategy & Leadership, Ad Age and Northwestern University’s Journal of Integrated Marketing Communications.
Prior to joining Infogroup, Dana was SVP of Strategy & Analysis at ClickSquared, SVP of Strategic Consulting at Epsilon, and VP of Strategic Business Analysis and CRM at Targetbase Marketing. Dana has also led client-side CRM practices.
Dana holds a Master Marketing Research degree from the University of Georgia and BS (Marketing) degree from the University of Maine.