Director, Market Intelligence & Deliverability
When I look back at the various projects we have taken on here that really pushed the envelop in terms of their challenge level and excitement, our migration and launch of the Party City program onto the Yesmail platform really stands out. Our goal was to get the PartyCity program established and running at full strength in time for their business mailing period – Halloween. Their dedication and determination to the strategies we put forward along with our team's uncanny approach to engage with them – as if we were working at Party City – helped their program achieve everything it expected, and more. By the time Halloween rolled around, we were so confident in the foundation we created for their mailings @Yesmail that we were able to send even more than we had hoped, and tap into even more of their audience.
Bob Sybydlo has been with Yesmail for over 6 years now and is currently the Director of Market Intelligence and Deliverability. He is a proven leader of a successful multi-faceted team within a multi-channel industry and environment, which spans Marketing, Client Services, Business Development, Social Media (integration and strategy), international business development, ISP Acceptable Use Policy, and Program/Product/Service optimization.