FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

A comprehensive study recently conducted by The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience. 

Join David Daniels, CEO and Co-Founder, The Relevancy Group, as he discusses how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience. The steps he will cover in this webinar include:

  • Data: Integration, Hygiene, Householding, Value, Enrichment 
  • Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes 
  • Content: Personalized, Dynamic, Responsive, Context, Managed 
  • Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation 
  • Measure: Testing, Dashboard, Alerts, Attribution, Intelligence

Interested in applying the Lifecycle Sophistication Ladder to your overall strategy? Download the whitepaper to learn more.