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Lands’ End

Industry:
Key Solution Areas:
Responsive design, email marketing strategy, account management, custom email engineering, deliverability

BACKGROUND:

Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.

A Commitment to Email Advancement

At the start of the relationship, Yesmail identified four opportunities for Lands’ End to not only drive incremental email revenue, but also increase overall engagement that could result in customer loyalty and long-term revenue growth. With guidance from Yesmail, Lands’ End executed four primary strategies.

SOLUTIONS & RESULTS:

Triggered campaigns generated:

  • 9% of email-driven revenue
  • 9% of email-driven orders
  • 12% of email-driven website visits
  • Quadruple the open rates and double the CTO of daily promotional messages

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