Case Studies

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Global Multi-channel apparel retailer

Industry:
Key Solution Areas:
Data analysis, customer insights, cross-channel marketing strategy

BACKGROUND

This client is a global apparel brand founded 25 years ago. When the company launched, it focused on menswear products but, as it grew, it added women and children’s clothing lines and expanded its presence throughout Europe and the US. 

RESULTS

Yes Lifecycle Marketing’s micro-segmentation strategy, designed to uncover the client’s most likely to respond customers, discovered that:

  • 23% of the client’s ‘High Value’ customers  drove 63% of the total sales demand
  • 31% of the client’s ‘Low Value’ customers  only generated  5% of the total sales demand

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