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easyfinancial

Industry:
Key Solution Areas:
Customer Generator

BACKGROUND:

easyfinancial is a division of easyhome Ltd., Canada’s largest lease-to-own furniture, electronics, and appliances retailer. With more than 200 locations across Canada and an online presence, easyfinancial offers various financial services, including personal loans and prepaid cards.

SOLUTIONS & RESULTS:

As a result of this customer advocacy experiment, easyfinancial experienced an 83% higher new customer conversion rate than standard acquisition marketing campaigns. Compared to status quo email programs, the message announcing the sweepstakes had a 34% higher open rate and 49% higher click rate. What’s more, though this was easyfinancial’s first time exploring social sharing, the company set the bar high for any future efforts. easyfinancial gained upwards of 500k impressions and 1,700 extra landing page views after 2.6% of email recipients shared the promotional email on at least one social media network. Overall:

  • 70% shared on Facebook
  • 15% shared on Twitter
  • 10% shared on Pinterest
  • 5% shared on LinkedIn

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