The Customer Lifecycle Blog


Days of the week with highest email engagement and conversion

October 10, 2016 - By Gurjit Sandhu - Email Marketing Strategy

Marketers frequently ask which day of the week generates the highest email engagement. While the answer to this question has greatly influenced many email marketing strategies, it’s not as black-and-white as marketers think. Based on analysis of over 7 billion emails sent in Q2 2016, check out this infographic to find out which days of the week achieved highest engagement and conversion. 


Ultimately, the best day of the week for email deployment can often be influenced by a variety external factors such as shifts in consumers’ lifestyle or habits, seasonal events, or weather. Identifying the optimal emailing day is a continuous process, threfore marketers should consistently test and take into account brand-specific factors like business goals and purchase cycles as well as external factors like unique seasonal events when determining their best send days. 

About the Author
, Sr. Marketing Specialist - Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yesmail to spearhead multi-channel communications that highlight product innovations in email marketing. Originally from Kuala Lumpur, Malaysia, Gurjit has lived and worked in London and New York City and is now based in Chicago.