The Customer Lifecycle Blog


Customer-Centric Monthly Marketing Calendar: December

November 16, 2016 - By Gavin Handley - Email Marketing Strategy

As the final month of the year, December is the home stretch that gives you 24 critical days to capitalize on remaining key shopping milestones such as Green Monday and Free Shipping Day to engage and convert those last minute holiday shoppers.  

Check out our December Marketing Calendar and find out key holidays and events to highlight in the upcoming month. Then browse examples of effective themed campaigns from last year.

About the Author
, Gavin Handley, Senior Interactive Strategist, Yesmail As a Senior Interactive Strategist, Gavin provides strategic services, best practices consulting, campaign planning and analysis. His focus is content marketing and interactive strategic communications plans –he is passionate about building brand awareness, retention and keeping subscribers engaged outside of the customer buying cycle. A native of New Zealand, Gavin now resides in San Rafael, just north of San Francisco. Gavin loves Photography, Design, Travel, and all things Sport, especially Rugby and Motorsport. In his free time he tries to convert his daughters to become faithful All Black rugby fans. Prior to Yesmail, Gavin held CRM and management positions in several countries with start-ups and brands such as Dell, Telstra, Kodak and Shutterfly. Gavin developed the award winning “Kodak Moment of the Month” email program at Kodak Gallery.