The Customer Lifecycle Blog


5 email strategies for the 2016 Holiday Season

September 8, 2016 - By Gurjit Sandhu - Holiday Tips

The holiday shopping season is right around the corner! Check out this infographic and learn 5 essential strategies to capitalize on consumer trends and boost engagement for different types of holiday-themed campaigns spanning Halloween, Black Friday, and Christmas. 


The holiday season continues to generate the largest portion of annual revenue for retailers. By analyzing past campaign performance and using those lessons to optimize future holiday-themed campaigns, marketers can drive engagement and lift conversions during the holiday season and beyond.

About the Author
, Sr. Marketing Specialist - Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yesmail to spearhead multi-channel communications that highlight product innovations in email marketing. Originally from Kuala Lumpur, Malaysia, Gurjit has lived and worked in London and New York City and is now based in Chicago.