In the age of the ever-evolving, increasingly empowered consumer, marketers have to move beyond mass promotion, to deliver meaningful content that ignites the social and emotional connection at the core of an enduring customer relationship. We help marketers make these connections by integrating what has been traditionally delivered in a disjointed fashion – data, technology, analytics & insights, communication strategies, and creative. Simply put, we offer an innovative full-service approach to lifecycle marketing.
Through Yes Agency Services, Yesmail Interactive, and Yes Data and Technology Services, Yes Lifecycle Marketing stands apart in a crowded and confusing market place of direct and digital marketing services. Yes Lifecycle Marketing and its specific disciplines enable marketers to harness the value of the customer, while orchestrating communications across all on- and off-line channels.
With the aligned practices of Yes Lifecycle Marketing, marketers achieve tremendous leverage and exceed desired outcome due to enhanced speed and accuracy, and reduced manual execution. This directly shows in bottom line results, thus allowing the marketer to focus on the business and get ahead in the intensely competitive race to convert and retain the ever-elusive customer.