Welcome to Yes Lifecycle Marketing’s 2016 Holiday Resources Page. Check out our resources below to learn all things holiday and help you plan for a successful holiday marketing season.
CROSS-CHANNEL CAMPAIGN STRATEGY
With holiday season
marketing beginning earlier every year, a well-planned cross-channel campaign can deliver massive financial gains
from the holiday season. To help you begin your planning on the right note,
browse through these resources to get cross-channel tips and best practices
applicable for the holidays.
[WHITEPAPER] Engagement and Deliverability for Holiday-Themed Emails: Biggest Lessons from 2015 and What They Mean for Marketers in 2016
To help brands plan successful fourth quarter campaigns, Yes Lifecycle Marketing analyzed key email metrics from top retailers over Q3 and Q4 of 2015 and 2014. Our analysis revealed some surprising insights that can help marketers capitalize on consumer and industry trends for the 2016 holiday season.
[WHITEPAPER] Seasonal Planning that Sizzles: Creating a Customer-Centric Marketing Calendar
Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue. To help brands wow customers into action, we’ve created a step-by-step guide to creating a seasonal customer-centric marketing calendar applicable to Q4 and into 2017. Get ideas on key energy moments, campaign examples, and 4 success stories from top brands that increased engagement via seasonally relevant campaigns.
[WHITEPAPER] Email Personalization Guide - The What, Why, and How of Demographic Segmentation
With all the talk about big data, marketers need to act on the abundance of consumer insights right under their noses to deliver a completely personalized email marketing experience. To help brands optimize their Q4 campaigns, we share step-by-step strategies for personalizing emails based on 7 key demographic attributes like age, gender, and marital status.
[BLOG] Take 2: Marriott Rewards’ 2015 Year-in-Review Campaign Capitalizing on Past Success, Expanding Reach, and Inspiring Engagement
Given the success of Marriott Rewards’ 2014 Year-in-Review campaign, the team at Yes Lifecycle Marketing recognized the opportunity in replicating the elements that worked particularly well in 2014 and expanding upon them for the 2015 campaign. The 2015 campaign included additional channels such as Marriott Rewards’ Traveler – a website with Marriott-curated travel content – and Marriott Insiders – an online community of Marriott Rewards members where they share travel experience, tips, and more. Find out how the 2015 edition helped Marriott Rewards drive engagement in Q4.
RETAIL BEST PRACTICES
Behind any successful holiday retail season is a plan that matches
what you know about your customer with how they prefer to make purchases. See
below to learn all about using data driven strategies to help evolve your
purchase process and maximize potential revenue during the holidays and into
[WHITEPAPER] Eight Online Retail Strategies to Implement Before Q4
To help retailers develop programs that resonate with digital consumers, we’ve identified EIGHT innovative strategies to cater to consumers’ shift to digital.
Get the Strategies
[ASK-THE-EXPERT] Clienteling: How to Personalize the In-Store Experience for Customers
During the holidays, marketers need to work to extend the data and analytics they are collecting and using to the store associates. This can be done through a clienteling solution. Read on to learn more.
[BLOG] 3 Tips for Retailers to Conquer the 2016 Holiday Season and Beyond
As we know from last year the trend in spending is shifting
online during major holidays in 2015, which means retailers need to take charge
of the digital wave before they drown in it. Read this blog to get 3 tips to move on ASAP before the holiday season begins.
SUBSCRIBER ACQUSITION & REACTIVATION
Gaining new subscribers and reactivating older subscribers before
the holiday season can help optimize your chances to convert as many consumers
as possible. Check out the recommendations below to get low-cost acquisition and retention strategies that can yield great results for your marketing program and effectively grow your subscriber base before the holidays.
[BLOG] 3 Low Cost Acquisition Strategies
Read this blog to learn how to quickly and effectively gain new subscribers just in time for the holiday rush. Get tips on using social media, point-of-sale, and more to expand your reach and yield great results during the most lucrative time of the year.
[BLOG] 4 Steps to Creating a Cross-Channel Win Back Strategy
As opposed to acquring new customers, creating a cross-channel win back strategy in advance of the upcoming holiday season is much more cost-effective and can save marketers valuable marketing dollars. Read on to learn how to craft a robust cross-chanel win back strategy.
[BLOG] 4 Steps to Organic Growth
Read on to learn four organic opportunities that you can implement to help you build an organic growth strategy before the holidays.
Get the Steps