The Yes Lifecycle Marketing partnership gives clients the ability to create contextual and personalized experiences with their customers using Push, SMS, email, social, beacon and voice, via one integrated platform. Clients can access a single customer profile to track their customer’s journey across each of these different touch points. They are then able to manage the conditions by which their customers are re-engaged and allow for greater sensitivity to customer communication fatigue.
Key benefits include:
- Interoperable flexible integrations
- Scalable global deployments
- Innovative mobile solutions
- Channel opt-in and preferences
- View of all customer data points, i.g. channel, event, campaign, customer, and brand specific data
- Single customer profile of activity and engagement