Yesmail’s Customer Generator allows marketers to have their customers sell for them when they cannot. By sharing a brand’s email campaign on their social networks, existing subscribers enable marketers to reach previously unaware and unengaged audiences thus amplifying the exposure of their campaigns. Customer Generator offers rich attribution tracking of campaign engagement metrics, social shares, and generated revenue that a specific consumer drives for the brand as a result of sharing the email on a social network.
Key benefits of the solution include:
- Organic acquisition of new subscribers through a marketer’s existing email subscriber base
- Detailed tracking of opens, shares, new subscribers, and revenue as a result of the social share and attribution back to the original poster of the email campaign
- A low-cost, better performing alternative to social display advertising
- Ability to quickly identify brand advocates, attach value to each one and develop specific programs to incentivize and retain them
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